Over the past decade, social media has steadily climbed the ranks to become the nucleus of brand awareness strategy. While its significance has been acknowledged for a while, the sheer pace at which it has grown in recent years is astounding. Within the last five years especially, companies of all sizes and across various industries have transitioned from viewing social media as an auxiliary component to embracing it as a cornerstone of their overarching strategic initiatives.
1. Comprehensive Platform Support:
Your chosen Social Media Management Platform should fully support all the social media platforms your company wants to engage with. Whether you're active on industry giants like Facebook, Instagram, and Twitter or niche networks, your SMMP should cater to all.
2. Up-to-Date Feature Integration:
As such, social media platforms regularly roll out new features. Your Social Media Management Platform should be agile enough to adapt, be it uploading 'shorts', sharing PDF files on LinkedIn, or any novel features that emerge.
Beware of products that do not invest in innovations but only in selling the product. They stay behind the curve in supporting the latest features.
3. Intelligent Scheduling with Insights:
While scheduling posts is a given, your SMMP should offer more. An advanced scheduler would not just schedule posts but provide insights on the optimal times for engagement, ensuring maximum visibility and interaction.
4. User-Friendly Interface:
Complexity can be a deterrent. If your Social Media Management Platform is cumbersome, you'll likely spend more time navigating it than on the actual task at hand. In such cases, one might argue using native platforms might be more efficient. An intuitive, user-friendly interface is non-negotiable.
5. Comprehensive Analytics:
Your SMMP should not only offer analytics but provide comprehensive data. This includes amalgamated insights across platforms and individual metrics, giving you a 360-degree view of your online performance.
6. Employee Advocacy Tool Integration:
Harnessing the networks of your employees can amplify your reach exponentially. Integration with an employee advocacy tool can make content distribution more widespread and organic, maximizing the effectiveness of your campaigns.
Make it very easy and simple for your employees to share content on social media. Here is how to implement AI driven Social Amplification.
7. CRM Integration
Your Social Media Management Platform should seamlessly integrate with your CRM. This connection ensures that you can gauge the effectiveness of your campaigns in real-time and translate social interactions into tangible business opportunities.
8. Collaboration Features
Whether your teams are locally concentrated or globally dispersed, collaborative features are a must. Your SMMP should support real-time collaboration, allowing for cohesive strategy formulation and execution.
9. Executive Publishing Support
Influencer marketing isn't just about external celebrities. Often, company executives and leaders can be influential voices. Therefore, your Social Media Management Platform should support executive publishing. It's crucial that strategy formulation, execution, and result capturing for influencer or executive publishing remain within the same tool to maintain efficiency and cohesion.
10. A Streamlined Review Process
Especially in regulated industries, ensuring content aligns with standards is crucial. Your SMMP should have built-in review processes. This isn't just about team collaboration but comprehensive review mechanisms, ensuring that every piece of content is compliant and up to the mark.
Choosing the right Social Media Management Platform is a decision that should be approached with thorough research and clear understanding of your business needs. The right platform will not only streamline processes but also enhance your online performance, ensuring that your brand remains a formidable presence in the digital arena. Remember, it's not just about managing your social media but managing it right.
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